First Batch! CMGE's “The Legend of Sword and Fairy” IP Selected for the Golden Rooster Future Imaging “Film-Game Co-Creation Program”
On November 4, the AI Section of the 2026 Golden Rooster Future Imaging under the 39th China Golden Rooster Awards officially announced the “Film-Game Co-Creation Program.”The Legend of Sword and Fairy, CMGE's flagship national IP, has been included in the first batch of the officially licensed IP list. It will provide official assets for creators worldwide, allowing them, within the scope of authorization, to carry out cinematic derivative creations based on the Legend of Sword and Fairy universe, centered on characters, scenes and more.
The 2026 AI Section's annual outstanding works have been released, and the film-game crossover creation season has been launched in tandem. From the annual showcase of works to sustained open co-creation, Golden Rooster Future Imaging will provide a long-term creative space for the convergence of game IPs and AIGC imagery.
Leveraging the Professional Golden Rooster Platform to Explore the Creative Space of Game IP Imagery
The Golden Rooster Future Imaging AI Section is a brand-new platform that integrates the official Golden Rooster Awards platform with AI imagery innovation, aiming to build China's first authoritative professional screening platform for AI films. The 2026 AI Section's annual outstanding works have been officially released, covering seven honor categories including Annual Feature Film, Annual Short Film and Annual IP Adaptation.
Alongside the release of the annual outstanding works, the film-game crossover creation season has launched a year-round open call, continuously inviting AIGC creators worldwide to submit game IP adaptation works. By bringing game IPs into the official licensing library, the “Film-Game Co-Creation Program” provides creators with content resources for cinematic adaptation, encouraging them to combine cinematic storytelling, AIGC technology and positive value propositions in exploring forms of visual expression that are artistically compelling, technologically innovative and widely communicable.
This marks the first time that China's mainstream film festival system has included game IPs in an official “Future Imaging World Resource Library,” turning game worldviews, Chinese-style aesthetics and immersive storytelling into creative resources for future imagery, and extending film-game collaboration from a phased showcase of achievements to sustained content co-creation.
Opening Official Legend of Sword and Fairy Assets to Reinterpret Classic Stories with AI
As one of the first batch of officially licensed IPs under the “Film-Game Co-Creation Program,” The Legend of Sword and Fairy will subsequently open its worldview settings and related assets through designated channels. Within the scope of authorization, creators may reinterpret the Legend of Sword and Fairy stories in the language of cinema.
The opening of official assets provides a clear source of resources and a basis of authorization for adaptation. From the delicate portrayal of characters' destinies, to the visual presentation of the jianghu landscape, to the visual construction of the imaginary Six Realms, creators can explore different narrative perspectives and aesthetic styles on the basis of respecting the IP's settings and spiritual core.
In existing creative practice, the AI work The Legend of Sword and Fairy: General's Tomb by creator “Haisen Pai Hanbao” was shortlisted for the Film-Game Fusion TOP16. Using AI technology, the work presents a Legend of Sword and Fairy story in the style of retro Hong Kong–Taiwan wuxia films, demonstrating the creative potential of combining classic game content with diverse visual styles.
As official assets are gradually opened up and more creators take part, the Legend of Sword and Fairy stories are expected to find richer expression: they may re-enact classic plots, or, within the scope of authorization, explore character relationships and emotional details, bringing a fresh viewing experience to this beloved xianxia IP.
Continuously Expanding the “Legend of Sword and Fairy Universe” to Explore New Space for Film-Game Collaboration
Since its debut in 1995, The Legend of Sword and Fairy has spanned 31 years and nine installments, spinning off a complete content matrix covering games, novels, film and television, animation, music and offline immersive experiences, making it a national cultural icon spanning generations from the post-70s to Generation Z. Its deeply loved ensemble of characters and its xianxia aesthetics, which blend chivalric sentiment with landscape artistry, have laid a solid foundation for cross-media creation.
Centered on the “Legend of Sword and Fairy universe,” CMGE continues to advance development across multiple formats, extending the Legend of Sword and Fairy stories into different content forms. This selection for the “Film-Game Co-Creation Program” will further connect the franchise's content heritage, creators' imagination and AIGC technology, introducing broader co-creation momentum to the classic IP.
With the year-round open call mechanism, film-game collaboration will enjoy sustained space for exploration and accumulation. Working hand in hand with creators, CMGE will carry forward the spiritual core of Legend of Sword and Fairy while turning more creative ideas into visual works, allowing the classic xianxia stories to keep growing through diverse expressions and to build new emotional connections with audiences across generations.
